There can never be a comprehensive list of our services because we are constantly creating new ways to help your clinic succeed. As your online presence grows, we grow with it. Online marketing is about getting better every day and increasing your reach. If you aren’t improving your marketing every month, it won’t be effective.
Veterinary Social Network – The website we design for you is the first Veterinary Social Network ever created. We write, edit, and publish articles daily about your clinic and veterinary news. We take pictures of your clinic and patients and promote them through your website. We film and produce videos that showcase the job you do at your clinic. We create characters, like Dr. Woody, to educate and interact with your clients. We have a live chat box which lets members of your website communicate in real time. Users of your website will feel like they have access to your clinic and staff twenty four hours a day, and that familiarity leads to customer loyalty.
Coupons — Every customer likes coupons. We design specials, create coupons, and promote them for you. We offer specials monthly, and the effectiveness of your website is obvious when you see the coupons come in. Successful clinics don’t just have lots of clients, they have clients that come in often. We create reasons for your clients to come in regularly.
Logo and Graphic Design — A large part of being successful online is having the best aesthetic appeal. We have a custom logo created for your business and have all your graphic design done in house by proven experts. When you partner with VCMS, you will have the best looking website in the business.
Customer Relations — You already collect information from your clients, but you likely don’t do much with it. We register your clients to your website, which provides numerous ways to stay in touch with them. You can communicate with employees and clients on your own message system through your website. We email special offers and events to all your clients. Visitors to your website can ask questions in your own customer forum. Clients can communicate between themselves, which creates new value for your clinic and practice.
Pet Lost and Found — The large reach of your website and online presence allows much more effective ways of locating lost pets. Instead of clients posting fliers and making phone calls, in seconds we can have pictures and information sent to every customer you have. With all the traffic that your site generates, the chances of rescuing a pet improve dramatically, which is a luxury every pet owner wants to have. Similarly, your website can help animals who need homes. We work with local shelters to help save animals that might otherwise die. And that, after all, is the fundamental goal of your clinic.
Search Engine Optimization (SEO) — Having the best website is just the first step. Customers have to find your website. The few veterinarians that try to drive traffic to their website do so by buying “key words” so that their website shows up on searches. This is an inefficient and expensive way to attract people.
Our websites draw traffic in a much more authentic way: content. Search engines are drawn to sites that are updated. We create content daily and search engines notice. Your website will rise up the rankings as a result of what we do.
Our websites include specialized software that is always being updated to reflect changing technology. Most websites have about 5-8 pages displaying information. Those are the only ways customers and search engines can find the website. Our websites have thousands of pages. Every article and post that goes on our websites creates a new page. Every day the size of your website grows, and so does the chance that prospective clients find your clinic.
Google Analytics — At any given time, we can provide endless information regarding who is visiting your website and how they are getting there. However, most veterinarians don’t understand the difference between factors such as page views and unique visitors. So we analyze and present the data to you in terms that make sense, while answering any questions you may have about your website’s productivity.
Facebook – Most business Facebook pages are managed poorly. To make use of all the benefits social media provide, someone needs to be working on and updating a Facebook page daily. Otherwise any campaign will stall. Someone needs to be actively managing the page every day, which is exactly what we provide. Ann Road Animal Hospital, our first client, has more Facebook members than any other veterinary clinic in Las Vegas. VCMS is the reason why.
Craigslist – Like Facebook, millions of people use Craigslist every day. But because it is used frequently, posts become obsolete quickly. Posting occasionally on Craigslist accomplishes nothing. Postings need to happen 24 hours a day. Every clinic should have one person whose job is to manage posts on Craigslist, but that is usually not practical. VCMS provides that person for you.
Web Reviews – How many satisfied clients do you have? And how many of them left positive reviews online? Most reviews are written by unhappy clients, and that can directly affect your business. We monitor these reviews, and through the online community that your website builds, we make sure satisfied clients are sharing their experiences. The results are an overwhelming change in your online presence and appeal to new clients.
Pet-o-Pedia — A large part of being a veterinarian is helping educate clients and teaching them how to care for their pets. Our websites are powerful ways to educate your customers. Our Pet-o-Pedia section is an expansive resource that addresses a wide range of topics. Your members have access to endless information on veterinary medicine and animal care. Getting information to your clients is the best way to promote preventative care. Your website can be accessed twenty four hours a day, meaning even when your clinic closes, your clients can benefit.
Marketing – Aside from managing your online marketing, we also work with nearby groomers and local pet agencies to market your clinic and its services. Whether local shelters or spay/neuter clinics, we ensure that local businesses are aware of you and your clinic. Partnering with local businesses not only increases your exposure, but helps your community solve animal related problems. VCMS also connects you to the best veterinarians around the country, and your website and clinic benefit from their success, as well as their mistakes.
If a potential employee said they could provide all of these services, for a fraction of a normal salary, they would be an instant hire. That is exactly why you should partner with VCMS.
